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Toto Wolff Preparing to Divest Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is in advanced talks to offload part of his ownership stake in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6 billion – a record for an F1 team – following the McLaren team were valued at £3.5 billion in an adjustment to corporate structure last September.

The Austrian executive, who owns a 33% stake of Mercedes F1, would sell a stake approximately 5%.

The 53-year-old will remain as team boss and chief executive officer should the deal proceed.

Ownership Structure

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos Group, who both hold one-third of the enterprise.

An official representative stated: "We are providing no official statement on this. The governance of the team will remain unchanged, and each shareholder are dedicated to the ongoing success of the brand in Formula One."

Financial Growth

The deal would represent a substantial rise in value of Mercedes F1 since Ineos bought its share for £208 million in 2022.

The rise demonstrates the growth in valuations of Formula 1 outfits recently due to the increasing appeal of the sport globally.

This was also seen in the box-office performance of the F1 movie featuring Hollywood star Brad Pitt, which was released last summer and has grossed more than $630m (£458 million) at cinemas worldwide.

It is Pitt's most successful movie and the highest-earning sports film ever released.

Present Performance

Mercedes are runner-up in the team standings, behind McLaren Racing, with three races remaining this season.

Mercedes' primary racer George Russell has won 2 of the 21 races this year and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a record eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

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Kathleen Barnes

A passionate storyteller and freelance writer who crafts compelling narratives based on real-life experiences and imaginative journeys.

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